GiScarf by Tutyadib Officially Opens Showroom, Launches New Brand “Muara”

GiScarf by Tutyadib has officially opened its new showroom, carrying the tagline “The Beauty of Nusantara Scarves”. The showroom opening also marked the launch of a new brand, Muara by Tutyadib, with the tagline “Beyond the Bag, It’s You", as part of the brand’s creative expansion and support for MSMEs. The opening event was attended by Deputy Mayor of Solo Astrid Widayani and Head of the Bank Indonesia Solo Representative Office, Dwiyanto Cahyo, along with other invited guests.

The name Muara was inspired by a prayer that the business would become a source of livelihood and bring benefits to many people. This philosophy forms the foundation of the Muara brand, which is not solely product-oriented but also emphasizes values and meaning throughout its creative process.

Through Muara by Tutyadib, bags are presented not merely as accessories, but as a medium for self-expression and personal storytelling. This concept aligns with its tagline, “Beyond the Bag, It’s You”, which emphasizes personal value and the identity of its owner.

With the opening of the GiScarf showroom and the launch of Muara by Tutyadib, it is expected to strengthen the local fashion ecosystem and further position Solo as a center for creativity rooted in culture and collaboration.

By , Alisa Noory