Product design describes the process of imagining, creating, and iterating products that solve users’ problems or address specific needs in a given market.

The key to successful product design is an understanding of the end-user customer, the person for whom the product is being created. Product designers attempt to solve real problems for real people by using both empathy and knowledge of their prospective customers’ habits, behaviors, frustrations, needs, and wants.

Prior to the mass-production era of manufacturing, craftspeople built products primarily by hand. This meant there were fewer products available for sale, and that they cost more. Then, the industrialization of manufacturing allowed businesses to mass-produce products inexpensively.

To help sell their products to the millions of people who could now afford them, manufacturers enlisted the help of industrial designers to create products that were not only functional but also aesthetically pleasing.

Over time, a subset of industrial design has evolved into its own category: product design. This is because industrial design today connotes physical products such as furniture and household appliances, whereas product design can refer to any product—even digital, virtual products such as software apps.

NO	NAME	SUBSECTOR	ADDRESS	PHONE NUMBER
1	yogie irawan cendana	Product Design	Gudang Sekarpace district /artstore, Jl. Ir Sutami no25 Jebres surakarta	081329224464
2	MUHAMMAD RUSYDI PRASETYO	Product Design	SEMANGGI 04/16	08562810002
3	RIDWAN ARROSYID	Product Design	JL. SERUNI NO.5 YOSOROTO 03/09 PURWOSARI	085725672565